Apple to stream foldable iPhone reveal live on September 9

Apple is gearing up for another milestone in its product line‑up. The company has scheduled a live broadcast of its annual iPhone event for September 9 at 10 AM PDT, where analysts expect the first foldable iPhone to be unveiled. TechCrunch reported that the stream will be available through Apple’s official website and the Apple TV app, and that the company will also push the link to its social channels minutes before the kickoff.

Viewers in the United States can simply click the “Watch Now” button on the event page, while international audiences should adjust for their local time zones. Apple typically mirrors the live feed on YouTube and its own newsroom site, making the announcement accessible on most browsers and mobile devices. For those who prefer a more curated experience, the Apple TV app will offer a picture‑in‑picture mode and the ability to pause or rewind after the event concludes.

The anticipation surrounding a foldable iPhone is rooted in a broader industry trend. Over the past few years, Samsung, Huawei and Motorola have each released multiple generations of foldable smartphones, gradually improving durability and reducing the price premium. Analysts note that Apple’s entry could accelerate consumer adoption, especially if the company leverages its ecosystem to integrate the new form factor with iOS features such as Continuity and Face ID. Historically, Apple’s product launches have set market expectations; the iPhone X in 2017, for example, popularized facial recognition and edge‑to‑edge displays, reshaping industry roadmaps.

Apple’s event schedule has become a cultural touchstone, drawing millions of live viewers and extensive media coverage. The company usually teases its upcoming hardware a week in advance with a short video, and the foldable iPhone rumor mill has been especially active after supply‑chain leaks hinted at a new hinge mechanism. If the device lives up to speculation, it could mark the first major hardware shift for the iPhone since the removal of the headphone jack in 2016.

Fans who miss the live broadcast can still catch a replay on Apple’s newsroom page, which typically posts a full‑length video within a few hours. The company also archives its keynotes on the Apple TV app for on‑demand viewing, ensuring that the announcement remains accessible long after the initial hype subsides.