Apple unveils $1,999 passport‑shaped Duo foldable phone under new leadership

Apple introduced its first foldable smartphone on Friday, branding it the Duo and pricing it at $1,999. The device folds along a hinge to resemble a passport when closed, a design choice that sets it apart from the slab‑style phones that have dominated the market for years. According to Al Jazeera, the launch also serves as the debut public appearance of Apple’s new chief executive, John Ternus, who took over the helm earlier this year.

The Duo’s form factor combines a 6.7‑inch inner display with a 5.5‑inch outer screen, allowing users to answer calls or check notifications without unfolding the phone. Apple’s engineers claim the hinge uses a patented “nanotube” mechanism that maintains durability while keeping the device thin enough to fit comfortably in a pocket. The handset runs on Apple’s latest A‑series chip, supports 5G connectivity, and ships with iOS 18 pre‑installed, featuring a revamped multitasking interface optimized for dual‑screen use.

Industry analysts see the Duo as Apple’s most radical product overhaul since the 2017 redesign that introduced Face ID and removed the home button. The company has traditionally avoided foldable technology, watching competitors such as Samsung and Huawei experiment with varying hinge designs. By entering the segment now, Apple aims to capture a share of a market that grew to an estimated 120 million units worldwide in 2025, according to market research firm IDC. The premium price places the Duo alongside Samsung’s Galaxy Z Fold 5, but Apple hopes its ecosystem integration will justify the cost for loyal customers.

The launch comes at a time when Apple is seeking fresh revenue streams beyond its flagship iPhone line, which has seen slower growth in recent quarters. The Duo could also signal a broader shift toward modular hardware, a trend that has gained traction in the tech sector as manufacturers explore ways to extend device lifespans and reduce electronic waste. If successful, Apple may roll out additional foldable models or accessories that leverage the hinge architecture.

While the Duo’s initial availability is limited to select markets in North America and Europe, Apple plans a wider rollout later in the year. Early pre‑order numbers have not been disclosed, but the company’s stock rose modestly after the announcement, reflecting investor optimism about the product’s potential to reinvigorate the brand’s premium segment.