X rolls out built‑in clipping tool to boost influencer earnings

X has launched a clipping feature that allows users to trim longer videos into short, shareable clips and publish them directly on the platform, with a revenue‑share option for eligible creators, TechCrunch reported.

What does X’s new clipping tool do?

It offers a straightforward video‑trimming interface that creates short clips from longer uploads and automatically adds a “Clip from” label that links back to the original video, enabling viewers to explore more of the creator’s content, TechCrunch noted.

How can creators earn money with the clipping feature?

Both creators and users who post clips can earn revenue from views through X’s Original Content Rewards program, which is available only to eligible creators and pays out based on specific audience‑engagement thresholds, according to TechCrunch.

Why is the clipping feature significant for influencers and brands?

The tool gives influencers a built‑in way to generate TikTok‑style short‑form content without leaving X, reducing reliance on external clipping services that many large companies and political campaigns already employ, TechCrunch explained.