Alissa Pollack appointed president of Mediabase while retaining iHeartMedia role

RCS Worldwide announced that Alissa Pollack has been elevated to the presidency of Mediabase, the industry‑wide service that tracks radio airplay, compiles chart data and supplies music‑industry analytics. In addition to taking the helm at Mediabase, Pollack will continue her existing duties as president of global music marketing for iHeartMedia, the nation’s largest radio broadcaster.

Mediabase, which powers chart calculations for major outlets and provides real‑time listening data to record labels, is set to benefit from Pollack’s experience overseeing worldwide music campaigns. The company’s leadership said the move positions Mediabase for broader international growth and deeper integration with iHeartMedia’s extensive network of stations and digital platforms.

Pollack’s dual responsibilities reflect a trend toward tighter alignment between data‑driven services and marketing operations in the music business. By steering both the analytical side of airplay measurement and the promotional strategies that drive song placement, she will be in a unique position to shape how hits are identified and amplified across markets.

Industry observers note that the promotion underscores iHeartMedia’s commitment to leveraging its proprietary data tools to support artists and labels. While details of Mediabase’s expansion plans were not disclosed, the company indicated that Pollack will guide its strategic direction, explore new market opportunities and enhance the suite of services offered to clients worldwide.

The appointment comes as the music sector continues to adapt to streaming dominance and evolving listener habits, making accurate airplay metrics increasingly valuable for charting success and advertising decisions. Pollack’s leadership is expected to reinforce Mediabase’s role as a trusted source of music intelligence.

Original reporting: Variety.