Ferrari electric car sells for record $40 million
The Italian marque's debut EV, the Luce, fetched a $40 million price tag amid mixed reactions to its design.
Ferrari has entered the electric‑vehicle market with the launch of the Luce, its first fully battery‑powered model. The supercar was sold to an undisclosed buyer for $40 million, a price that eclipses previous records for new cars and underscores the brand’s premium positioning.
The Luce combines Ferrari’s performance heritage with a silent powertrain, delivering instant torque while retaining the marque’s focus on driver engagement. Industry analysts note that the price reflects both the novelty of an all‑electric Ferrari and the limited production run planned for the model.
Not all responses have been positive. A segment of automotive commentators criticised the Luce’s styling, arguing that the sleek, minimalist silhouette departs from Ferrari’s traditionally dramatic lines. Critics suggested the design could dilute the brand’s visual identity, which has long been defined by aggressive curves and distinctive front‑end features.
Despite the aesthetic debate, the sale highlights growing demand for high‑end electric vehicles. Wealthy collectors appear willing to pay premium prices for exclusive EVs that blend cutting‑edge technology with established luxury credentials. The transaction also signals that traditional sports‑car manufacturers can command top‑tier prices even as they shift toward electrification.
Ferrari has not disclosed details about the buyer or the exact specifications of the Luce, but the company confirmed that the model will be produced in a limited series. The brand plans to expand its electric lineup in the coming years, aiming to balance its racing pedigree with sustainability goals.
Original reporting: BBC News.